Saving app for jewellery purchase Plus raises funding led by Jito Angel Network

Plus, an app focused on helping consumers save for jewellery purchases, has raised funding led by Jito Angel Network, with participation from Venture Catalyst, WeFounder Circle, and high net-worth individuals. Plus, started by serial entrepreneurs Veer Mishra and Raj Parakh, enables users to discover trusted jewellers and plan for their next jewellery purchases directly with them. The startup aims to achieve GMV/GTV (gross merchandise value/ gross transaction value) of INR 100 crore over 8-12 months.