Sexual wellness startup MyMuse raises $2.7 M from Trifecta, Kunal Shah, others

Thane-headquartered direct-to-consumer (D2C) sexual wellness brand MyMuse has raised pre-Series A funding of USD 2.7 million (about INR 22.4 crore) from Trifecta Capital and CRED’s founder Kunal Shah. The round, a mix of both debt and equity capital, also saw participation from existing investors including Saama Capital, Sauce VC and Whiteboard Capital.MyMuse plans to use the fresh proceeds to finance inventory, strengthen its omnichannel presence and scale its distribution operations across IndiaFounded in 2021 by Sahil Gupta and Anushka Gupta, MyMuse offers gender-neutral sexual wellness products. With a range of more than 25 products including original educational content, the startup aims to break the social taboos around sexual health. It claims to have catered to more than 1,50,000 customers across over 800 cities in India.