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Smart kitchen appliances maker Up raises $1.3 M from Rainmatter, others

Business Line  

Bengaluru-based consumer hardware startup Up (previously React Labs) has raised USD 1.3 million in a pre-seed round with participation from Rainmatter Capital alongside the co-founders of Ather Energy, Unacademy, Stanford Angels, and US-based Tim Draper. Founded by Mahek Mody and Mohit Sharma, the startup will use the funds for developing a go-to-market strategy for its first ‘upliance', delishUp. The device features a touch screen with unlimited in-built guided recipes, a jar that heats and cooks, and controlled chopping, stirring, and other culinary functions. Up targets millennials and Gen-Z for its products that are designed and made in India. The startup is part of Qualcomm's 2022-23 accelerator programme through the Qualcomm Design in India Challenge (QDIC). delishUp deliveries will begin in December 2022.