Private Equity

Private Equity Fund Investments

Snacks brand True Elements looks to raise Rs.100-Cr

Business Line  

Healthy breakfast and snacks startup brand, True Elements, is eyeing fund infusion to the tune of INR 75-100 crore for brand-building and expansion in both the domestic as well as overseas markets. True Elements' offerings include mixes for dosa, poha, upma, and as well as western breakfast offerings like muesli, wheat flakes and pancakes. Snacks include pumpkin seeds and watermelon seeds. True Elements reported a turnover of INR 40 crore in FY21 and a cash profit.