Social commerce platform Woovly raises funding from Sony Innovation Fund, SOSV, others

Bengaluru-based social commerce platform Woovly has raised funding from Sony Innovation Fund, SOSV, RTAF, and ViNners. The startup plans to use the fresh capital to improve its platform and provide a seamless social commerce experience to users. Woovly, launched in 2020 by Neha Suyal and J Venkat, primarily caters to millennials living in Tier II and III cities. It claims to offer a one-stop destination for discovering and buying beauty and personal care products. Woovly combines shopping with immersive video content, ensuring audience engagement and simplifying the purchasing process.