Spices focused startup Atpata attracts Rs.30-L via TV show Indian Angels

Spices focused startup Atpata attracted an investment commitment of INR 30 lakh for a 20% equity stake via the inaugural episode of Indian Angels , a TV show on Jio Cinema. The investors committing to the company included Ajinkya Firodia, Managing Director of Kinetic Group and Aparna Thyagarajan, Co-founder and Chief Product Officer Shobitam. "Atpata by taste" aims to make food exciting by giving consumers unusual spices.