Tata Group in talks to pick up stake in packaged water co. Bisleri: report
The Tata Group has made an offer for a stake in Ramesh Chauhan-promoted packaged water company Bisleri International. The investment would give the Tatas a massive foothold in packaged drinking water across the entry-level, mid-segment and premium packaged water categories, and a ready go-to-market network across retail stores, chemist channels, institutional channels, including hotels, restaurants and airports, besides bulk-water delivery. Bisleri has more than 150 manufacturing plants and a network of over 4,000 distributors with 5,000 trucks across India. Apart from mineral water, which it leads under the Bisleri brand franchise, Bisleri International sells premium Vedica Himalayan spring water. It also sells carbonated drinks Limonata and Spyci, and soda and fruit drinks. Publicly listed Tata Group firm Tata Consumer Products sells Tetley tea, Eight O' Clock coffee, Soulfull cereals, salt and pulses besides operating Starbucks cafes. It also owns water brands Himalayan and Tata Copper Plus Water and other liquid beverage brands like Tata Gluco+ and Tata Fruski.
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