Upsparks joins Nikhil Kamath to invest $4-M in marketing tech platform Kofluence

Influencer marketing platform Kofluence has raised USD 4 million (about INR 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath. Kunal Shah of Cred, filmmaker Karan Johar, Dharma Productions' Apoorva Mehta, Udaan's Sujeet Kumar, microblogging site Koo's Aprameya Radhakrishna and venture capital fund Upsparks were among other investors who participated in the round. The newly raised money will be deployed for developing a proprietary platform, accelerating hiring across multiple geographies and scaling up for expansion. Kofluence provides a data-driven, AI-led platform for the creators' economy and serves over one lakh creators through which it claims to reach 1.6 billion people.