Video commerce platform Flickstree raises $5-M led by Venture Catalysts

Flickstree, a plug-and-play content and marketing technology startup, has raised USD 5 million in a pre-Series B round led by Venture Catalysts Group. Founded in 2016 by Saurabh Singh, Flickstree offers a content-led video commerce platform which enables transactions for brand partners, leveraging in-house video content, created using patented AI. These videos are distributed through its own apps and websites such as PlusYou Club and a network of more than 150 publisher partners. Flickstree claims to have clients in India, Middle East, South-East Asia, the UK, Australia, and the US. The funds will be used for global expansion, and also for strengthening its product and technology.