Web3 rewards venture Cultos Global raises funding
Bangalore- and Dubai-based Cultos Global, a Web3 rewards venture, has raised funding. The investment comes from Sameer Mehta, Founder and CEO of boAt Lifestyle; Tarun Katial, Founder and CEO of web3-based social crypto platform for women Coto; Ashwath Bhat, Finance Head at Fractal Analytics; and Vijay Ratnaparkhe, Head of Bosch Southeast Asia. The new funds will be used for expansion of Cultos Global's product and engineering teams across the UAE and India as well as for introducing new functionalities. Founded & led by its CEO Pavan Govindan, Cultos Global provides brands with the tools to create their own brand tokens and set up their rewards systems. The claimed benefits are adoption from the bottom up, leading to greater efficiencies, better conversion rates and increased sales.
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