US co Nextiva acquires customer support enabler Simplify360

Arizona (US)-headquartered Nextiva, a conversation platform, has acquired Bengaluru-based Simplify360, an AI customer experience platform. Simplify360 claims to enable 5,000+ global businesses to deliver customer support across multiple channels, including e-mail, live chat, social media, online reviews and e-commerce. The acquisition of Simplify360 opens the door to the Asia-Pacific market for Nextiva as the company expands to support more businesses globally. Backed by Goldman Sachs, and with 50+ patents to its name, Nextiva was valued at USD 2.7 Billion in a financing round in late 2021.