M&A

M&A

Agri-machinery maker Balwaan Krishi acquires YouTube channel operator Farming Leader

Yourstory   Balwaan Krishi  

Jaipur-based Balwaan Krishi has acquired Haryana-based agriculture content platform Farming Leader.Farming Leader operates a YouTube channel and claims to have 6.5 million subscribers, 1.18 Billion views, and a library of 1,500 field-tested videos. Balwaan Krishi specializes in providing affordable, high-quality, and mechanised tools for small and marginal farmers. It intends to use the acquired platform to develop a digital content ecosystem that provides farmer education, mandi insights, live demonstrations, and awareness regarding government schemes.It will produce series on crop optimization, farm mechanization, and agricultural news to integrate content, commerce, and distribution.