M&A

Agri-tech startup DeHaat acquires farm advisory firm AgriCentral

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Patna-based agritech platform DeHaat has acquired Bengaluru-based AgriCentral , an Olam Agri-owned farm advisory platform with over 10 million smallholder farmers, through an all-cash business transfer agreement (BTA). All key AgriCentral employees will join DeHaat as part of the agreement.Launched in 2018, AgriCentral leverages satellite imagery, machine learning, and Big Data to deliver actionable insights to farmers. Its features such as crop care diagnostics, real-time market price tracking, and personalised crop calendars, are claimed to equip farmers with advanced digital farming tools.Founded in 2012, DeHaat provides 360-degree farming solutions, including advisory services, quality input delivery, and market linkages across 12+ states, serving over 2.8 million farmers through a network of over 15,000 micro-entrepreneurs. With the integration of AgriCentral, DeHaat aims to serve over 12 million farmers across India.

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