B2B manufacturing player Groyyo picks up 51% stake in US-based fashion retailer Oussum

Gurugram-based B2B (business-to-business) manufacturing and supply chain enablement start-up Groyyo has acquired a 51% stake in New York-based Oussum Inc . The company will work to scale private labels operating under the brands of 'Oussum' and 'Gypsie Blu' across both offline and online channels in the USA.Oussum is an online store, offering a wide range of fashion and home products, including clothing, jewelry, and home decor, inspired by international trends and celebrity looks, with a focus on fashion at affordable prices.