M&A

M&A

Brands aggregator BRND ME sells lifestyle platform MensXP to RPSG Group for $9-M

Inc42  

Bangalore-based BRND.ME (formerly Mensa Brands) has sold MensXP’s parent entity - India Lifestyle Network (ILN) - to Kolkata-headquartered RPSG Group for about USD 9 million in an all cash deal. RPSG Group has integrated MensXP and iDiva to its online media platform - Hook.MensXP is a men's lifestyle platform that provides content and experiences for a diverse range of interests, including fashion, grooming, health, technology, relationships, sports, entertainment, and culture.Set up in 2021 by former Myntra CEO Anath Narayanan, BRND.ME mainly acquires digital-first startups and then scales them across sectors.