M&A

M&A

Celebrity mgmt agencies Bling Entertainment, Matrix to merge

Mint  

Bling Entertainment , led by partners Swati Iyer, Piya Sawhney and Shanti Sivaram, has merged with another celebrity platform, Matrix . Iyer will serve as CEO of the merged entity. Both firms are based in Mumbai. Post merger, the roster of talent formerly represented by Bling including Vidya Balan, Radhika Madan, Twinkle Khanna, Dimple Kapadia as well as directors such as Konkona Sen Sharma, Sandeep Modi, Tahira Kashyap and Vasan Bala, among others, will now be represented by Matrix. Matrix, founded by Reshma Shetty and Vivek Kamath, represents Indian film actors such as Abhishek Bachchan, Alia Bhatt, Dulquer Salmaan, Farhan Akhtar, Katrina Kaif, Madhuri Dixit Nene, Priyanka Chopra Jonas, Ram Charan, Shahid Kapoor, Varun Dhawan and Vicky Kaushal..