CleverTap acquires in-app calling tech startup Patch

Mumbai-based user engagement and retention company Clevertap has acquired New Delhi-based tech start-up Patch, which helps companies embed various channels of customer engagement such as calling, messaging and push notifications into their consumer-facing apps. Patch is designed to provide contextual communications between companies and consumers. Its in-app calling aims to make two-way communication privacy-compliant, as there is no need to disclose caller or receiver telephone numbers or personal data.