M&A
Cult.fit acquires fitness equipment brand OneFitPlus
Fitness and wellness start-up Cult.fit has acquired OneFitPlus, which offers at-home cardio equipment brands RPM Fitness and Fitkit, along with outdoor bicycles brand, Urban Terrain. The acquirer will get the manufacturing capability for bicycles and service network that extends to over 19,000 pincodes in the country. The combined scale of the brands is about USD 20 million ARR with 1,00,000 units of annual sales. Veda Corporate Advisors advised Onefitplus on the deal. The brands were built and scaled by Mohit Mathur and his team at Raipur-based Shoora Retail LLP, and they will join Cult to further expand the business.
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