M&A M&A
Customer engagement co. CleverTap acquires promotions automation platform rehook
Source rehook.ai (opens in a new tab)Inc42 (opens in a new tab)
Mumbai- and San Francisco, CA (USA)- based customer engagement platform Clevertap has acquired Bengaluru-based promotion automation solutions platform rehook.ai .Founded in 2021 by Akhil Suhag, Mukul Anand, Tushar Dhara and Akshay Suhag, rehook.ai helps marketers and businesses to run referral, loyalty, discount and other incentive programmes with the help of its tech stack. It also allows its users to personalise customer engagement campaigns according to demographics and geographies of their target audience.