M&A

M&A

D2C Ecommerce acquires personal care products firm Luxura Sciences

Economic Times  

Gurgaon-based D2C Ecommerce has acquired Hyderabad-based personal care D2C brand, Luxura Sciences. Luxura Sciences sells a range of herbals, their natural skin care line, massage oils, aroma therapeutic blends, and teas. Suaid Ahmed, founder of Luxura, will now be part of the D2C Ecommerce team and will be actively involved in expanding the product range and scaling. Through this acquisition, D2C Ecommerce will expand in the personal care and beauty segment, strengthen Luxura Sciences' product offerings by investing in newer categories and foray into global markets including US, UK, Middle East, South East Asia and Europe. D2C E-commerce had recently announced Rakul Preet Singh as brand ambassador for its fashion jewellery brand 'AccessHer'.