M&A

M&A

Digital entertainment co. JetSynthesys acquires ‘merge puzzle’ game from Big Fish Games

Economic Times  

Pune-based digital entertainment and technology company JetSynthesys has acquired EverMerge, a merge puzzle game, from USA-based Big Fish Games, a subsidiary of Aristocrat Leisure. The company plans to retain much of the existing EverMerge team while integrating Indian talent across functions such as engineering to support margin expansion and localisation for emerging markets.(A merge puzzle is a casual puzzle game genre where players combine identical items-like numbers, blocks, tiles, or objects-on a limited board to create upgraded versions, often doubling values.)EverMerge, launched five years ago, has generated over USD 350 million in lifetime revenue and ranks among the top 100 highest-grossing mobile games. JetSynthesys intends to scale the franchise across high-growth markets, including India, by leveraging its capabilities in community building, brand partnerships, and data-driven user acquisition.