M&A

M&A

Digital marketing co. WLDD acquires 70% in sneaker brand 7-10

Inc42  

Bengaluru-based digital marketing startup Wubba Lubba Dub Dub (WLDD) has acquired an over 70% stake in Mumbai-based D2C (direct-to-consumer) sneaker brand 7-10 in an all cash deal. Founded in 2021 by Shibani Bhagat, 7-10 claims to be a 100% homegrown sneaker brand for men and women. The brand also offers customisation in its sneakers.The deal follows a month after WLDD bought ScoopWhoop from The Good Glamm Group.WLDD, founded in 2018 by Arihant Jain, Jaidev Kesti and Vivekanand Kilari is a digital marketing platform that enhances social media presence of brands through meme marketing, short-form video content and influencer marketing.