M&A
Digital rewards start-up Rybbon acquired by US-based Blackhawk Network
Pleasanton, CA (USA)-headquartered Blackhawk Network has acquired Kozhikode-based digital rewards platform Rybbon. The Rybbon team will continue to shape the digital rewards management platform for customers and partners worldwide. It will also focus on hiring top talent across a broad set of technology, product and project management disciplines and experience levels. With this partnership, Blackhawk puts the power of its scale and experience as the incentives industry leader behind Rybbon''s SaaS-based platform to make digital rewards more delightful, impactful, and easy to integrate into workflows. The integrated rewards offering joins Blackhawk''s suite of incentive platforms supporting more than USD 5 billion in rewards issued annually.
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