M&A

M&A

E-commerce roll-up co Mensa acquires home storage solutions brand Pretty Krafts

Business Line  

E-commerce roll-up company Mensa Brands has acquired a Indore-based home storage solutions brand, Pretty Krafts. Pretty Krafts' product line-up comprises closet organisers, laundry bags, shirt stackers, hanging storage units and a host of other home storage products. Founded in 2003 by Kamal and Pratibha Siyal, Pretty Krafts was bootstrapped by the couple in their backyard by employing local women.