E-commerce roll-up startup Upscalio acquires 4 D2C brands

Roll-up e-commerce startup Upscalio has acquired four D2C brands: Gizga, Tizum, Aircase, and HomePuff. The brands operate in the next-gen computer, PC & phone accessories, laptop bags, and kitchenware segments, respectively. With the new acquisitions, Upscalio aims to achieve an annual revenue of INR 200 crore in next two years. These brands claim to be category leaders on Amazon with positive reviews, ratings and recall. Upscalio will focus on expanding the brands' geographical footprint while also ramping up new product development.