M&A
E-commerce aggregator 10club acquires sports & fitness equipment firm Aurion
New Delhi-based 10club, an Thrasio-style e-commerce aggregator that acquires digitally native businesses with the aim of growing them 10x, has acquired Jalandhar-based Aurion, a sports and fitness equipment business. This is 10club's third acquisition in the sport and fitness category after Skudgear and Rapidotzz. Aurion aims to offer customers high quality ankle weights, gym belts, medicine balls, dumbbells, skipping ropes and other such training and fitness equipment. 10club, which raised USD 40 million earlier this year, has already acquired six brands across the sport, home (including lawn and gardening) and baby categories.
From the Venture Intelligence PE-VC Deal Database: In Jun-21, 10club raised $40-M from Secocha Ventures, Fireside Ventures, and others.
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