M&A

M&A

E-commerce roll up co 10club buys gardening brands Kraftseeds, Gate Garden, Kriti Kalash

MyBigPlunge  

Bengaluru-based e-commerce roll up firm 10club has acquired three e-commerce firms - Kraftseeds, Gate Garden and Kriti Kalash - operating in the lawn and garden segment. The employees of all the three firms will join 10club, raising its headcount by over eight-fold to 400 from 48 at present. With these acquisitions, 10club expects to achieve an annual revenue run rate of USD 50 million. All the three brands acquired by 10club specialise in seeds, soil, flower bulbs, manure, planters, tools and every other kind of equipment a consumer might need for their home gardening needs.

From the Venture Intelligence PE-VC Deal Database: In Jun-21, 10club raised $40-M from Secocha Ventures, Fireside Ventures, and others.