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Estee Lauder acquires residual stake in Ayurveda brand Forest Essentials
Source Forest Essentials (opens in a new tab)Mint (opens in a new tab)
New York, USA-based cosmetics brand The Estee Lauder Companies is to acquire the remaining 51% stake in New Delhi-based luxury Ayurveda brand Forest Essentials .Founded in 2000 by Mira Kulkarni, Forest Essentials offers Ayurvedic skincare and haircare products and operates approximately 200 freestanding stores.Estee Lauder had initially acquired a 20% stake in Forest in 2008, which was increased to 49% in 2013. Post the latest deal, Forest Essentials' operations will continue from New Delhi, led by Mira Kulkarni and Samrath Bedi.
Company website ↗ (opens in a new tab)
For FY25, Forest Essentials had reported about INR 572 Cr in Operating Income and about INR 128 Cr in PAT.