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Ethnic wear brand Shobitam acquires handloom player Kalaneca
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Bengaluru- and Seattle (USA)-based D2C (design-to-consumer) ethnic wear brand Shobitam has acquired Mumbai-headquartered handloom brand Kalaneca .The deal brings Kalaneca’s network of 135 weavers from Andhra Pradesh into Shobitam’s existing base of about 810 artisans across India.Founded in 2014 by twin sisters Ramya R Chavalii and Kavea R Chavali, Kalaneca sells lightweight Uppada silk and cotton sarees. The brand claims to empower weavers and offer customised, sustainable, and handcrafted designs.