M&A

M&A

Fashion startup The Souled Store buys fan merchandising focused clothing brand Redwolf

Inc42  

D2C (direct-to-consumer) fashion startup The Souled Store has acquired fellow Mumbai-based apparel brand Redwolf . The acquisition is aimed at leveraging Redwolf’s expertise in fan merchandise.Founded in 2011 by Ameya Thakur, Rahul Jaisheel and Vivek Malhotra, Redwolf designs and manufactures graphic t-shirts and other accessories. The brand’s designs are mostly inspired by pop-culture and claim to have licenses of Game of Thrones, Marvel, Disney, Star Wars, Rick & Morty, Peanuts, Breaking Bad and others.