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Flipkart acquires digital infotainment platform Pinkvilla
Source Pinkvilla (opens in a new tab)Yourstory (opens in a new tab)
Bengaluru-based e-commerce firm Flipkart has acquired a majority stake in Mumbai-headquartered digital infotainment platform Pinkvilla .Founded in 2007 by Nandini Shenoy, Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to Bollywood, Hollywood, South Cinema, and Korean entertainment, as well as fashion, food, travel, and health. The firm claims a reach of 60 million unique users across its website and app.