French co Ykone buys 70% stake in influencer marketing agency Barcode

French international influencer marketing agency Ykone has bought a 70% stake in Mumbai-based content and influencer marketing agency Barcode Entertainment at a valuation of USD 18-20 million. Ykone has paid cash to acquire the 70% stake and intends to buy out the remaining 30% stake through an equity swap. Rahul Khanna, CEO of Barcode, will become a board member of Ykone.Ykone is eyeing a turnover of close to USD 100 million in 2024 due to the acquisition of Barcode.