Havas Media India acquires digital marketing co PivotRoots

Havas Media Group India (HMGI) has acquired PivotRoots, a Mumbai-based digital marketing and communications agency. PivotRoots' digital capabilities, along with Havas Media's meaningful media experiences (Mx) approach, are expected to allow HMGI to offer data-driven solutions to the clients. Havas is part of Vivendi, a global player in media, entertainment and communications..