M&A

M&A

Health-tech co Indegene acquires US-based healthcare mktg agency CultHealth

Economic Times  

Bangalore-based Indegene (through its US subsidiary ILSL Inc.) has acquired US-based CultHealth, a full-service, healthcare marketing agency for many life sciences brands. The acquisition is expected to augment Indegene's commercialization portfolio spanning drug discovery and development to marketing and sales, adding brand strategy and market development capabilities along with patient engagement platforms. CultHealth has significant experience in medical strategy, creative and omnichannel planning services. It provides creatives for direct to consumer (DTC) campaigns, including campaigns on digital TV/video. CultHealth engages with life sciences companies at a medical and academic level, offering insights into drug Mechanism of Action (MOA) and customer behavior.

From the Venture Intelligence PE-VC Deal Database: In Jan-2021, Indegene had raised USD 200 M from Carlyle and Brighton Park Capital.(Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)