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Hindustan Motors to sell 'Contessa' brand to SG Corporate Mobility
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Hindustan Motors Ltd, a CK Birla Group firm, has agreed to sell its 'Contessa' brand to SG Corporate Mobility Pvt Ltd. The company has executed a brand transfer agreement with SG Corporate Mobility on June 16, 2022, which includes the trademarks and certain related rights of the brand.
Contessa was a premium sedan sold in India during the 1980s to early 2000s. It was positioned above the company's then popular model Ambassador.