HUL to sell Annapurna and Captain Cook brands for Rs.60-Cr to S'pore-based Reactivate Brands

Publicly listed Hindustan Unilever Limited (HUL) has agreed to sell its 'atta' and salt business, which it markets under the brands 'Annapurna' and 'Captain Cook', respectively, to Uma Global Foods and Uma Consumer Products for INR 60.4 crore. Launched more than two decades ago, Annapurna and Captain Cook brands had reported a turnover of INR 127 crore in FY22. Uma Global Foods and Uma Consumer Products are subsidiaries of Singapore-headquartered Reactivate Brands International..