ICICIdirect acquires investment content community startup Multipie

ICICIdirect has acquired web and app-based investment content community startup Multipie from Vartul Solutions. As part of the deal, ICICIdirect will acquire Multipie's app, technology, brand, domain name and user base. In addition, Multipie's core team including content and tech teams will join ICICIdirect. Set up in October 2021, Multipie enables investors to exchange ideas and share views on stocks and other allied investments. It is a socially-integrated platform that enables users to export content to their social media handles. The Multipie app is available on Play Store and App Store.