M&A
IDAM House of Brands acquires food and beverage brand Bevzilla
Gurugram-based IDAM House of Brands, a conglomerate of various D2C brands, has acquired New Delhi-based food and beverage brand, Bevzilla, stated to be the curator of India's first 100% vegan instant coffee cubes. IDAM has acquired a 40% stake in Bevzilla with a route to a majority stake. Bevzilla was founded in September 2020 by Divisha Chaudhry and Anurag Chhabra. IDAM targets to initially invest USD 1 million towards Bevzilla's new product development, marketing, and team building.
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