M&A

M&A

Infosys to acquire German digital marketing agency oddity for 50-M Euros

BSE Disclosure  

Publicly-listed Infosys is to acquire oddity, a Germany-based digital marketing, experience, and commerce agency for up to EUR 50 million (about USD 55 million), including earn-out, management Incentives and bonuses. The move strengthens Infosys' creative, branding and experience design capabilities. With more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei, oddity is one of the largest independent digital agencies in Germany. Enabling digital transformation for German omni-channel, e-tailers, FMCG brands and global mobility providers, oddity has a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services across Europe and China.