Japanese advertising firm Hakuhodo picks up 51% in MA&TH

Japanese advertising major Hakuhodo has acquired a 51% stake in Mumbai-headquartered Marching Ants & Trigger Happy Entertainment Network (MA&TH). MA&TH serves clients in content creation including film producers, studios, OTT platforms, broadcast companies and international brands. The group's companies include Marching Ants Advertising, an independent brand agency founded in 2001, and Trigger Happy Entertainment founded in 2007. In FY22, Trigger Happy Entertainment recorded revenues of INR 30.29 crore on a profit of INR 5.28 crore. Marching Ants Advertising's FY22 revenue stood at INR 12.5 crore while profit came in at INR 1.7 crore.