M&A

Kewal Kiran Clothing acquires 50% in Kraus Jeans for Rs 167-Cr

Economic Times  

Publicly listed menswear brands maker Kewal Kiran Clothing Limited has acquired 50% stake in Thane-based Kraus Casuals Private Limited (KCPL) for INR 166.51 crore. With this, the company has entered into the women’s denim and casual wear category.KCPL, which operates under the brand Kraus Jeans, is in the business of manufacturing, selling, designing and exporting women's clothing primarily in women, teen and kids casual and denim bottom and top wear. The business was earlier operating under a partnership firm Oriental Trading Company.Kraus sells through 1,000 large format stores including Lifestyle, Pantaloons, Reliance, Shoppers Stop, Lulu and has a network of 8 exclusive brand outlets while KKCL has a network of 488 exclusive brand outlets.

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