Krutrim acquires BharatSah'AI'yak from Samagra

Ola Group's artificial intelligence arm Krutrim has acquired artificial intelligence (AI) platform BharatSah'AI'yak from Delhi-based technology consultancy firm Samagra . Krutrim has absorbed Samagra’s core AI team, as part of the deal.Launched in December 2024, the AI-enabled chatbot KumbhSah'AI'yak was developed for Maha Kumbh 2025 to offer pilgrims round-the-clock guidance on rituals, navigation, accommodations, and attractions. Krutim had hosted open-source LLM services for the chatbot.