LS Digital acquires rival digital marketing co Social Panga

Navi Mumbai-headquartered LS Digital Group, an integrated digital marketing services company, has acquired Bengaluru-based digital marketing agency Social Panga in a 50:50 cash and equity deal. Social Panga's founders Himanshu Arora and Gaurav Arora will join the LS Digital Group as co-founders. With the addition of Social Panga's 370 employees, LS Digital's total headcount will increase to 1,500.