Mamaearth's parent buys majority stake in skincare brand Dr. Sheth's

Honasa Consumer, the parent company of Mamaearth and The Derma Co, has bought a majority stake in Mumbai-based skincare brand Dr Sheth's, valuing the company at INR 28 crore. Veda Corporate Advisors advised Dr Sheths and its shareholders on the deal. Dr Aneesh Sheth, who founded Dr Sheth's in 2016, will continue to lead the business and product innovation for the brand. Dr Sheth's manufactures products for skin concerns like pigmentation, acne, dryness, and wrinkles and houses popular brands like Amla VC20 Vitamin C Serum, Haldi and Hyaluronic Acid Sleeping Mask, Cica and Ceramude Overnight Repair Serum.