M&A M&A
Marketing tech agency Wondrlab acquires second influencer firm OPA
Source Mint (opens in a new tab)
Wondrlab, a marketing-technology agency, has acquired influencer marketing platform OPA . Both firms are Mumbai-based.OPA claims to work with about 300,000 influencers across companies like beauty businesses Nykaa, Purplle, Sugar, and Plum and clothing company Vero Moda. The company claims to handle 40,000 influencer campaigns each month using its technology to simplify the process for large campaigns.