M&A

M&A

MediaMint acquires US-based digital mktg co. Taktical Digital

Business Line  

San Francisco, CA (USA)- and Hyderabad-based MediaMint, a provider of revenue operations solutions for media, marketing, and sales, has acquired New York, NY (USA)-based Taktical Digital .Taktical Digital specializes in digital marketing, media, and content services, with expertise in performance media buying, growth marketing, creative content, search engine optimisation (SEO), and generative AI engine optimisation (GEO).Following the acquisition, Taktical Digital's team, predominantly based in North America, will integrate into MediaMint’s global workforce of 3,000 professionals located in the United States, Canada, India, Poland, Mexico, Spain, and Brazil.