M&A
Mensa Brands acquires gardening products brand TrustBasket
Mensa Brands has acquired a majority stake in fellow Bengaluru-based homegrown online gardening solutions brand TrustBasket. TrustBasket offers a range of gardening solutions catering to different consumer segments — from gardening kits for hobbyists to compost makers and specialised soils for professionals. Its products are available on its D2C website, Amazon, and other ecommerce platforms. Mensa Brands is building a tech-led house of brands by investing in and scaling up digital-first brands across diverse categories including fashion and apparel, home and garden, beauty, and personal care. This is the third acquisition Mensa has made in 2022 after leather brand Estalon and aromatherapy D2C brand Florona.
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