M&A
Mgmt consulting co. McKinsey acquires market analytics firm ET Medialabs
Global management consulting firm McKinsey has acquired New Delhi-based performance marketing and analytics agency ET Medialabs (ETML). Around 60 employees from ETML will join McKinsey’s digital marketing operations and technology team.Incorporated in 2013, ET Medialabs offers data-driven solutions, performance marketing, and analytics to optimize advertising strategies.
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