M&A
Nodwin Gaming acquires 100% stake in Middle East game marketing co Publishme
Press Release BSE Announcement
Nodwin Gaming is to acquire a 100% stake in gaming marketing agency Publishme, from its existing shareholders: the acquirer's parent company, the publicly listed Nazara Technologies, and the target company's founder shareholder Ozgur Ozalp. The latest deal involves the purchase of 82.81% stake of Publishme through secondary purchase from Nazara Dubai for USD 2 million and the balance 17.19% from Ozgur Ozalp for an aggregate consideration of USD 1 million, both payable in cash. Publishme's turnover for FY23 was AED 64,34,723 (USD 1.75 M) Publishme is a gaming marketing agency with offices in Turkey and UAE. It excels in crafting engaging and effective communications to connect brands with gamers. It offers Game Launch plans, social media management, sponsorship, and activations to its partners. Publishme will rename itself to Nodwin Gaming in the Middle East but retain the PublishME name in its original market in Turkey. PublishME founder Ozgur Ozalp will also transition over to Nodwin Gaming as the CEO of Nodwin Gaming Dubai.
From the Venture Intelligence M&A Deals Database: In June-21, Nazara Technologies had acquired a 69.82% stake in Istanbul-based Publishme, for INR 20 crore.
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