Paytm E-commerce acquires startup Bitsila

Paytm E-commerce, which has rebranded itself as Pai Platforms, has acquired Bengaluru-headquartered Innobits Solutions Pvt Ltd (Bitsila) which was launched in 2020. Bitsila operates as an ONDC seller platform with full-stack omnichannel and hyperlocal commerce capability. It supports brands such as McDonald's, BigBasket on ONDC.Bitsila claims to manage over 600 million product categories across over 10,000 stores in more than 30 cities. The platform caters to various sectors, including grocery, food and beverages, fashion, beauty, personal care (BPC), and home decor.